Job Description

SEO & Website Optimization Specialist

Are you passionate about technical SEO and WordPress website optimization? Do you thrive on data-driven strategies that improve search visibility, user experience, and site performance?
Are you ready to take the next step in your SEO career? Apply now to become part of our forward-thinking team and help us lead the charge in digital optimization!

We’re looking for a Technical SEO & Website Optimization Specialist to enhance, maintain, and optimize our digital presence. This role is critical to ensuring our WordPress websites meet the highest SEO standards, maintain top-tier site performance, and drive measurable growth in organic search rankings.

What We’re Looking For:
● 3+ years of hands-on experience in technical SEO and WordPress website optimization.
● Expertise in technical SEO tools (SEMRush, Google Search Console, Google Analytics, etc.).
● Strong knowledge of WordPress, including plugin and theme management.
● Experience with Cloudflare and Flywheel hosting.
● Proficiency in HTML, CSS, and basic JavaScript as they relate to SEO.
● Strong analytical skills and proficiency in Excel for data analysis and reporting.
● Detail-oriented, proactive problem solver with a passion for improving website performance.

Why Join Us in Tampa, FL?
● Work with a collaborative and innovative team dedicated to digital excellence in Tampa, FL.
● Tackle exciting projects that push the boundaries of technical SEO.
● Enjoy growth opportunities and ongoing professional development.
● Make a meaningful impact by enhancing user experiences and driving organic growth.

What You’ll Do:
As a Technical SEO & Website Optimization Specialist, your role will involve a mix of hands-on website management, data analysis, and collaboration. Key responsibilities include:
Technical SEO & Performance Optimization
● Conduct comprehensive site audits using SEMRush, Google Search Console, and other SEO tools to identify and resolve issues impacting crawlability, indexability, and site health.
● Optimize site architecture and internal linking strategies to enhance navigation and search engine visibility.
● Implement and maintain structured data/schema markup to improve rich search results.
● Monitor and resolve crawl errors, broken links (404s), and redirects to ensure seamless user and bot experience.
● Optimize for Core Web Vitals, ensuring fast load speeds, visual stability, and interactivity.
● Manage XML sitemaps and robots.txt for efficient search engine crawling.
● Ensure mobile-first indexing best practices are met for responsive design and performance.
● Conduct competitor analysis and keyword tracking to identify ranking opportunities.
● Perform backlink analysis to maintain a high-quality link profile.
● Manage citation listings using YEXT and other citation management tools to ensure accurate business information across directories.
● Maintain detailed records of SEO activities, tracking keyword rankings, technical adjustments, and performance improvements.
Website Maintenance, Optimization & Webpage Creation
● Manage Cloudflare to optimize website performance, including security enhancements, CDN configuration, and DDoS protection to improve site speed, ensure uptime, and provide a safer browsing experience.
● Oversee Flywheel hosting, ensuring optimal website performance, security, and backups.
● Perform routine website maintenance, including WordPress plugin, theme, and core updates.
● Optimize websites for mobile responsiveness, page speed, and core web vitals compliance.
● Create and update landing pages using the Divi Builder to support marketing initiatives.
● Execute minor website updates, such as text revisions, image uploads, and layout adjustments, to keep content fresh and relevant.

Google My Business (GMB) Optimization
● Manage and optimize Google My Business listings for improved local SEO visibility.
● Ensure NAP (Name, Address, Phone Number) consistency across directories.
● Monitor and respond to GMB reviews, engaging with users and addressing feedback.
● Merge old or duplicate GMB profiles and clean up outdated listings to maintain a strong and accurate online presence.
● Track and analyze GMB insights to measure performance and engagement.

SEO & Content Optimization
● Conduct keyword research to identify high-impact opportunities for organic growth.
● Analyze and optimize on-page elements, including title tags, meta descriptions, headers, and internal linking structures.
● Collaborate with content teams to ensure SEO best practices are applied to all new and existing content.

Data Analysis and Reporting
● Generate in-depth monthly and quarterly reports on organic SEO and paid search efforts
● Implement and monitor conversion tracking metrics and key data points to evaluate campaign success.
● Utilize SEMRush, Google Analytics, Google Search Console, and other tools to track SEO performance.
● Conduct advanced data assessments using Excel, uncovering trends, insights, and opportunities.

Staying Ahead of SEO Trends
● Keep up with Google algorithm updates and industry best practices.
● Identify and implement emerging SEO strategies to maintain a competitive edge.
● Conduct competitor analysis to inform SEO growth strategies.

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