Job Description
To perform this job successf ully, an individual mu s t b e able to perform the essential functions of this position satisfactorily. The requ iremen t s listed below are representative of the knowledge, ski lls, a nd/or abilities required.
DUTIES AND RESPONSIBILITIES: - Conduct market research to identify trends, target audiences and competitive landscape to form marketing strategies.
- Identify and analyze target markets to tailor marketing strategies and promotional/advertising campaigns effectively.
- Design, create and manage effective sales and promotional collateral, such as brochures, datasheets and presentations.
- Identify sales leads, build and maintain relationships with potential clients through consistent communication and engagement strategies.
- Develop and maintain relationships with clients, vendors and partners to ensure alignment with business objectives.
- Monitor, analyze and report sales data and marketing campaigns performance to optimize strategies and improve return on investment (ROI).
- Manage social media platforms and digital marketing campaigns to engage with the audience and promote products and services.
- Research and evaluate new product opportunities, demand for potential products and customer needs and insights.
- Local and overnight travel will be required to perform job functions.
- Must follow all company policies, procedures, and protocols.
- Any other duties assigned as needed.
SKILLS AND KNOWLEDGE: - Must possess strong interpersonal skills.
- Excellent communications skills, both written and oral.
- Capable of generating sales and marketing content for promotional campaigns.
- Strong analytical and problem-solving skills to assess market trends and campaign performance.
- Ability to develop innovative marketing strategies and campaigns that resonate with target audiences.
- Coursework in marketing research, customer behavior, sales strategies, digital marketing, and Advertising.
- Experience with Customer Relationship Management (CRM) programs
- Knowledge of website designs, modification and updating, to include search engine optimization experience is a plus.
- Experience with Fire Alarm equipment is a plus.
- Ability to manage time between two or more projects at one time.
- The ability to apply knowledge and skills to achieve intended results.
MINIMUM QUALIFICATIONS: - A bachelor’s degree in marketing, business, communications or related field.
- Minimum of 2 years of experience in sales and marketing roles with strong understanding of marketing tools and techniques.
- Valid driver’s license.
- Due to insurance purposes, must be 25 years or older to be a company sanctioned driver.
- Must have a satisfactory motor vehicle report (MVR).
- Satisfactory background check.
- The physical ability to immediately respond to emergency situations.
Job Tags
Full time, Local area, Immediate start, Night shift